Granular’s mission is to transform the business of farming.

There is nothing more important to human civilization and our planet than farming: More than 7 billion people depend on farms for healthy and affordable food. Over 40% of land and 70% of fresh water globally is used in farming. Agriculture is a $3 trillion global industry, and the main source of employment in many communities around the world.

Led by a team of experienced entrepreneurs, advisors and investors, Granular is one of the first companies to apply Silicon Valley technology expertise to the agriculture industry. We use software and data science to transform farming, increase transparency, and enable new ways of doing business.


Team

Leadership

Kevin Donalds
Finance

Kevin has developed finance teams at several industry pioneering, high growth companies, including META Group, priceline.com and Tutor.com. In addition to focus on internal process, systems and efficiencies, Kevin has played key roles in both IPO and private sale exits. After many years on the East Coast, Kevin has happily transplanted to the Bay Area with his wife and 3 children.

Sid Gorham
Co-Founder, CEO

Sid leads the Granular team, helping set the strategy, building the brand, and ensuring we live up to our commitments to customers and shareholders.

Sid has built successful software and analytics businesses in a diverse range of industries including telecom, media, and restaurants. All of these companies have successfully helped customers use data, software, and analytics to continuously improve performance and make smarter decisions. Most recently, Sid led strategy and new business development for Nielsen (NLSN), the global leader in marketing information and analytics serving the media and consumer packaged goods industries. Prior to Nielsen, Sid served as CEO of Telephia, the leading provider of benchmarking data and analytics to mobile phone companies. Telephia was acquired by Nielsen in 2007. Sid was also on the founding team at Opentable.com (OPEN), a global online reservations platform that provides restaurants with software and data to improve efficiency and serve their customers better.

Sid holds a BA from Trinity College and an MBA from the University of California, Berkeley. He lives near San Francisco with his wife and two teenaged sons.

Leslie Kurnick
People Operations

Leslie runs the People Operations department (better known elsewhere as Human Resources) at Granular. People Ops is responsible primarily for making Granular an awesome place to work. She joined Granular when it was founded in 2013 and has managed Office Administration, company-wide events and HR ever since.

Prior to Granular, Leslie managed and consulted for successful restaurants all over the country. Her experience in the food and beverage industry has helped shaped the culture of teamwork and efficiency at Granular.

She has a B.A. in Political Science and International Relations from the University of West Florida.

Andrew Meyers
Customer Success

Andrew leads the team responsible for delivering Granular customers the best possible experience.

Before joining Granular, he owned and operated a California truck farm that supplied fresh market crops to regional suppliers, and over the course of many years he learned, first hand, the triumphs and challenges of farming. In addition to farming, Andrew has also worked for other software companies, but has found that no other industry quite compares to agriculture in terms of complexity and opportunity.

Andrew holds an MBA from the University of California, Berkeley, and a BA from UCLA. He currently lives near San Francisco with his wife and two children.

Tom Miltonberger
Engineering

Tom runs the engineering team at Granular which is responsible for building and operating Granular’s products. Tom works closely with the Product and Customer Success groups to ensure that the product meets the needs of our customers.

Tom has a long history building innovative analytics-based software products. Prior to Granular, Tom was the Global VP of Product Management at Guidewire which provides software that powers the leading property and casualty insurance companies. Prior to that he was responsible for defining and building mobile workforce management products at Xora, Inc. Similar to Granular, Xora’s products included a both mobile and web-based applications to help companies with mobile workforces manage their operations. Tom was the founder and CEO of Guardian Analytics which provides sophisticated analytics solutions to prevent online bank fraud. Tom also spent 9 years at Advanced Decision Systems developing innovative Artificial Intelligence and decision support solutions for a variety of problem areas.

Tom holds a BS and MS in electrical engineering from the University of Illinois in Champaign, IL.

Mike Preiner
Co-Founder, Data Science

Mike runs the team at Granular that is responsible for helping customers make better decisions through data analysis and insights.

Prior to joining Granular, Mike was a co-founder of Solum, a company that commercialized several novel soil measurement technologies for the agricultural industry. Beyond soil testing, he has developed new measurement and analysis tools in a diverse range of areas, including the creation of organic solar cells, the manipulation of single atoms, and both electronic and optical spectroscopy. Mike also served as the principal investigator on grants from both the USDA and NSF to develop and commercialize new agricultural technologies.

Mike earned a PhD in Applied Physics from Stanford. He lives in Seattle with his wife and their three sons.

Christopher Seifert
AcreValue, Data Science

Chris leads the AcreValue Data Science team at Granular.

Prior to Granular, Chris held roles at Google and NASA and has worked on geospatial analysis projects in conjunction with collaborators ranging from the International Maize and Wheat Improvement Center to the Qatari government. He was the first ag-tech hire at The Climate Corporation where he helped pioneer the use of hyper-local weather and soil information for index-based insurance as well as agricultural decision support at scale.

Chris holds a BS and MS in Earth Systems from Stanford University and is currently on leave from the Earth System Science PhD program there.

Emily Short
Product

Emily runs the team at Granular that is responsible for understanding customer needs, designing the right solutions, and managing the delivery roadmap.

Prior to joining Granular, Emily managed growth and product teams at Inkling, a company providing tools to build interactive cloud-based digital content for large publishers and corporations. Prior to that, Emily was a product manager at BrightRoll, working on building a fast-growing digital advertising marketplace with an automated bidding solution and standards-based integrations with publishing partners.

Emily earned her MBA from MIT Sloan School of Management and her BS in Electrical Engineering and Computer Science from the University of California, Berkeley.

Tamar Tashjian
AcreValue, Product

Tamar manages AcreValue, Granular’s free farmland platform and valuation tool.

Prior to Granular, Tamar helped develop web and mobile products at Trulia, a residential real estate site that serves over 50M home seekers. She has previous experience in investment banking and strategy consulting. Tamar holds a BS in Foreign Service from Georgetown University and an MBA from the University of California, Berkeley.

Sales

Julie DiNatale
West Chester, PA
  • Manages and grows the Granular Network to provide our members access to exclusive offers, content and events
  • Worked professionally in agriculture for over 10 years, recently as the director of Farm Journal’s Top Producer Executive Network™, managing and growing an elite network of North American farming operations
  • M.S. Toxicology, University of Rochester, School of Medicine and Dentistry,  B.S. in Environmental Science from Michigan State University’s College of Agriculture
Michael Disraeli
San Francisco, CA
  • Grew up in San Diego, CA
  • B.S. in Recreation, Parks and Tourism Administration from California Polytechnic State University
  • 8+ years experience selling and supporting comprehensive business management software
Eamon Flood
San Francisco, CA
  • Covers WI, ND, SD, ID, MT, MN, VA, PA, NY, Canada
  • B.S. in Marketing Analytics, Minor in International Business, University of Wisconsin-Eau Claire
  • Experienced in selling agronomic software and risk management solutions to operations across the corn belt
Landon Frye
Champaign, IL
  • Covers IL, MO, NC, SC
  • B.S. in Agricultural Economics, University of Illinois
  • Raised on his family’s row crop grain farm near Easton, Illinois
Remington Kendall
San Francisco, CA
  • Raised on family-owned seedstock cattle and grain farm in Idaho
  • B.A. from Duke University, Executive Produce Program at Cornell University, National FFA Degree
  • Spent prior five years at one of the largest food and agribusiness companies, overseeing Corporate Strategic Business Development and managing Product for their Life Sciences start-up
Christopher Lee
San Francisco, CA
  • Responsible for Granular’s sales development efforts and the Pacific Northwest region
  • B.S. in Economics from the University of Arizona
  • Speaks to hundreds of large farm operations every week to understand the complexities faced by farmers and how software can help
Katie Shelton
San Francisco, CA
  • Grew up on her family’s ranch in Central California
  • B.S. in Public Policy & Management from the University of Southern California
  • Previous experience in selling and implementing software applications

Advisors

United States

Kip Tom
Chairman
  • Managing member of Tom Farms LLc and President of CereServ, Inc.
  • Served as crop production consultant to various companies in Latin America
  • One of Monsanto’s largest seed producers, formerly one of Pioneer’s largest
Danny Klinefelter
  • Professor and Extension Economist with Texas AgriLife Extension and Texas A&M
  • Director of the Executive Program for Agricultural Producers (TEPAP)
  • Member of AgTexas Farm Credit Services board, president of his family’s farm corporation
Clay Mitchell
  • 5th generation Iowa farmer and global leader in conservation farming systems grain-farming efficiency technologies
  • Co-founder and Managing Director of Fall Line Capital, PE firm specialized in farmland investment and management
Paul Neiffer
  • Principal with Clifton Larsen Allen LLP, specialized in income taxation and accounting services for farmers
  • Creator of FarmCPAToday.com, one of the most popular farm finance blogs
Dr. Bruce Sherrick
  • Marjorie and Jerry Fruin Professor of Farmland Economics, and director of the TIAA-CREF Center for Farmland Research in the Department of Agricultural and Consumer Economics at the University of Illinois
  • Nominated by President Obama and confirmed by the U.S. Senate to serve on the Board of the Federal Agricultural Mortgage Association
  • One of the faculty members who has created and maintained programs for farmdoc
Lance Woodbury
  • Adviser to family-owned and closely held farm businesses
  • Chair of the Kansas Agriculture and Rural Leadership Program
  • Led family-business consulting efforts of Kennedy and Coe, regional accounting firm

International

Kristjan Hebert
  • Managing partner of Hebert Grain Ventures (HGV), a cereal and oilseed operation in southeast Saskatchewan
  • Chairman of the board for Global Ag Risk Solutions
  • Currently serves on Bayer Cropscience Inc.’s Grower Advisory Forum
  • Chartered CPA – Canada
David Hughes
  • Partner and president of TraulenCo S.A., farm management and consultant
  • Member of AAPEx, IFMA, AACREA
  • Founding member of ArgenTrigo, the Argentine wheat chain association

Investors

Affiliations and Partnerships