Last week we announced that Granular and DuPont are joining forces to bring growers a better and bigger suite of digital agriculture tools. This is a combination of the best software for dollar yield with the best in bushel yield to create the most value for the grower.
The response to the news has been extremely positive and encouraging. However, we have heard two areas of concern that we want to address head on: Independence and Data Privacy.
Granular’s customers have appreciated the new approach we’ve brought to innovation and don’t want to see that slowed down or co-opted in any way. They don’t want their farm management software to be closed off from other solutions, whether it’s from DuPont Pioneer, Climate Corp, John Deere, CNH, Valley, or others. And they’re concerned that without independent decision-making, Granular won’t be able to develop as fast or maintain its commitment to outstanding customer support.
To be fair, I initially had a similar concern as I’ve seen that happen with acquisitions of startups by large companies before. But knowing how this merger is playing out, that couldn’t be further from the truth. This is why we will not be compromising our mission.
Granular has been at the forefront of protecting grower data, with an explicit, easy-to-understand data policy on our website and one of the first to be certified by the Ag Data Transparency Evaluator. Customer data is owned by them, and we only retain a license for certain purposes, like using it in aggregate to improve our products and services.
One reason we agreed to this merger is that DuPont Pioneer has such a strong reputation as trusted advisors to their customers and stewards of their data. They share the same values of using information in a respectful way that won’t take advantage of any information asymmetries.
Consistent with that, we are committed to the following principles; all of which will be further clarified in Granular’s revised data privacy agreement shortly after the merger is completed.
In short, this is not an absorption of one company into the other but a merger that creates a bigger and stronger digital arm of DuPont. We’re in this for the long-haul and will be adding more resources and more talent to develop the most powerful software platform in the agriculture industry.
Our platform falls apart if we don’t ensure independent software development, interoperability, and trusted data use. So regardless of their seed, chemical vendor, software systems, or the color of equipment, any grower will be able to trust and find immense value in the Granular-DuPont platform of the future.