Dr. Bruce Sherrick Joins Granular Board of Advisors
By Granular , 04.22.2015

Granular strengthens capabilities in Agricultural Economics

San Francisco – April 21, 2015 – Granular, a leading agriculture software and analytics company, today announced the appointment of Dr. Bruce Sherrick, an award-winning agricultural expert, to its advisory board. Bruce joins as the seventh member of Granular’s advisory board, rounding out an impressive group of industry leading producers, consultants and academics.

As part of his role, Sherrick will advise Granular on the development of business decision support tools for its network of professional farms. Sherrick will also help support Granular’s data science team in the continued development of AcreValue, a free service providing background information and automated valuation estimates (AVM) for farmland recently acquired by the company earlier this month.

“We are thrilled to add Bruce to our advisory board,” said Sid Gorham, Granular’s co-founder and CEO. “He brings technical expertise, strategic perspective and industry relationships that will help strengthen Granular’s position as experts in farm business management.”

Sherrick is currently the Marjorie and Jerry Fruin Professor of Farmland Economics, and director of the TIAA-CREF Center for Farmland Research in the Department of Agricultural and Consumer Economics at the University of Illinois. He was recently nominated by President Obama and confirmed by the U.S. Senate to serve on the Board of the Federal Agricultural Mortgage Association.

“I’ve been impressed with Granular’s vision for using software and analytics to help leading producers and land investors make better business decisions,” said Sherrick. “I look forward to working with the Granular team to extend their product and work effectively with other academic experts in the field.”

Sherrick teaches undergraduate and graduate courses in applied finance, and financial modeling. He has won numerous teaching awards, including the Hughes Teaching Enhancement Award at the University of Illinois, and the College of Agricultural, Consumer and Environmental Sciences Paul A. Funk Excellence Award.

Sherrick’s research is focused in the areas of risk analysis, crop insurance evaluation, farmland markets and modeling of financial institutions. He is also one of the faculty members who has created and maintained programs on the farmdoc website, the multiple award-winning agricultural decision-making support program at the University of Illinois (http://www.farmdoc.illinois.edu). Sherrick earned his Ph.D. from The Ohio State University in finance and marketing and is also the managing partner of integrated Financial Analytics & Research (iFAR), a consulting firm in Champaign, Illinois, that specializes in crop insurance evaluation models, credit risk assessment and modeling of agricultural finance institutions. He is also an author/coauthor of the FAST (Financial Analysis and Solution Tools) suite of decision tools that support agricultural producers and lenders.

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