Granular Adds Leaders to Marketing and Customer Teams
By Sid Gorham, 04.16.2015

Granular is proud to announce two new members of its Marketing and Customer Success team. Agustina Sacerdote and Julie DiNatale joined Granular this month to lead Marketing and Customer Relations, respectively.

These are key additions to our fast growing team here at Granular. Agustina and Julie will help extend our brand globally and develop valuable new services for members of the Granular network.

Bringing a unique combination of agriculture industry and leading edge marketing expertise, Agustina will lead Granular’s brand positioning, market segmentation and corporate communication efforts as director of marketing. Agustina has spent most of her career at Prophet, a global marketing and innovation consulting firm, where she advised Fortune 100 companies on marketing issues from overall brand marketing strategy to execution across online and traditional channels. Monsanto was one of Agustina’s key clients during her time at Prophet. Agustina earned a BS in economics from the Wharton School at the University of Pennsylvania and an MBA from the University of California, Berkeley.

As director of customer relations, Julie will be responsible for working with farms in the Granular network to help them profit from their aggregated data, expertise and market power. Julie has a strong background in the business side of production agriculture. She was recently the director of Farm Journal’s Top Producer Executive Network™, where she spent three years managing and growing an elite network of North American farming operations. Julie was the driving force behind this execution of this unique program, which provides valuable business tools to nearly 100 farms. Prior to Farm Journal, she provided consulting services for corporate agribusiness clients as an associate at Context Network and spent more than seven years with a sell-side Wall Street research firm focused on all aspects of agriculture. Julie holds a B.S. in environmental science from Michigan State University’s College of Agriculture and an M.S. in toxicology from the University of Rochester.

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