Latest release adds machine data and field-level
“I have never seen a company in the agriculture industry that can develop great software as fast as Granular,” said Mark Bryant, partner of Bryant Agricultural Enterprises in Ohio and a Granular customer. “The team really knows how to listen carefully to its producer customers and build a product that supports the complex workflow on a large farm.”
Granular’s latest round of enhancements focuses on the analysis of as-applied files and field-level profitability. The ability to ingest, process and analyze as-applied files off farm equipment allows Granular to build a complete electronic production record on each field with full detail on all inputs, labor and machine costs for each completed task. As-applied file analysis also allows Granular to understand sub-field level variation in costs, yields and efficiencies.
“The reason I run Granular on my farm is so that I can understand and improve profitability at the enterprise, crop and field levels,” said Matt Smith, partner of Smith Farms in Arkansas and a Granular customer. “Particularly in this challenging commodity price environment, I want to manage every dollar and, just last week, Granular helped me find a five-figure billing error from one of my suppliers.”
“Granular serves professional, expansion-oriented producers,” said Sid Gorham, Granular’s co-founder and CEO. “These producers view this downturn as an opportunity to expand to farm more acres and Granular is helping them build their businesses on a solid foundation.”