How will my data be used?

Your Data will be used as part of the analysis we do for decision support within the farm management software, as well as to improve our products and services going forward. Your Data may also be reviewed by our customer success team to help you improve usage of the product and get more value it, and by our product development team to identify software bugs or areas of improvement.

We may also use your data to inform you of potential products of interest, but you can opt out of marketing communications at any time. Moreover, we will respect your request if you already chose to opt out of marketing communications from our affiliates, such as DowDuPont.

We will not use Your Data for any other purpose unless you give us consent, except when we are legally required to or to protect our legal rights. For example, we will not sell Your Data or use it to help seed or other inputs manufacturers price seed or inputs or sell them to you.

Do I own the data that I put into Granular’s Farm Management Software (FMS)?

Yes.  As stated in the SSA, “You shall own and retain all right, title and interest in and to Your Data.” Your Data remains yours after you provide it to us. If you authorize us to share your data with other precision agriculture service providers, we presume that you own Your data.

Who will have access to my data?

Your Data will be accessible by our product development and customer success teams for the purposes outlined above. Neither Granular, nor DowDuPont sales reps will have access to any individual customer data unless the customer chooses to grant them access.

In certain circumstances other individuals may have access to Your Data, but only if a customer explicitly grants them access to their Granular farm management software account or authorizing them to use it.

Will you sell my data? What about my financial data in particular?

No. We will not sell Your data to any Third Parties. We may use Aggregate Data that is derived from Your Data to create value internally or with Third Parties in the future, primarily in the form of analysis to improve products and services.

In the case of financial data, we will never sell or share Your Data or Aggregate Data containing financial data with any Third Parties due to its highly sensitive nature.

As Granular is owned by DowDuPont, will my data be used for seed or crop input pricing decisions?

No. As outlined in our SSA, Your Data will not be used to help DowDuPont inform seed and crop input pricing decisions. This applies to both Your Data and Aggregate Data.

Will my data be used by DowDuPont to sell me seed or chemicals?

We may also use your data to inform you of potential products or services of interest, but you can opt out of marketing communications at any time. Moreover, we will respect your request if you already chose to opt out of marketing communications from our affiliates, such as DowDuPont.

To which Granular products does the policy apply?

Our Software Services Agreement (SSA) and data privacy commitments reflected in it apply only farm management software. AcreValue and Encirca have their own respective services agreements as specified in www.acrevalue.com/terms and www.pioneer.com/home/site/us/terms-of-use, respectively.

To what data does the policy apply?

Any information that you put into our farm management software, to which we would otherwise not have access. This includes personal, operational, agronomic, and financial data you provide to us when you purchase, implement, and use any Granular products. This includes, for example:

    • Data including your operation’s name, your name, e-mail, credit card number, etc.;
    • Data generated from the farming equipment you own or lease, soil information, plans or actuals related to planting, product application, scouting, irrigation, harvesting and other activities, including what products are used, which tasks are done when, and by whom, etc.; and
    • Data including your financial statements, such as Profit and Loss accounts, Balance Sheet, etc.

How do I know my data is secure?

All traffic and data in the Granular network is encrypted using Transport Layer Security (TLS). This is the same level of encryption and security used in online banking applications and transactions.

Can I get a copy of my data if I leave Granular?

Yes. You will have 30 days after terminating your subscription to request to have a copy of Your Data sent to you. To do so, email support@granular.ag with a request and we send you all of Your Data that we can extract from the system within three months after the request.

Can I delete my data from Granular if I leave?

Yes. You will have 30 days after terminating your subscription to request to have Your Data deleted. We will have three months from the request to delete all personally identifiable information associated with Your Data, as we will be unable to extract the underlying metadata from our models and learnings that resulted.

 

For example, if there is data that associates a given yield with combination of seeds and crop inputs in 2016, that combination of data may be retained within an agronomic model to support future decision analysis. However, we will not know where that data came from as all identifying information would be deleted upon request.

Can I share my data from Granular with other precision agriculture companies?

Yes. We are developing Granular software to allow you to extract your data at any time and send it to another service provider.  

Which industry data alliances do you participate in and what industry standards do you align to?

Granular is part of the Open Ag Data Alliance (OADA) and AgGateway, and we adhere to the Farm Bureau Privacy Principles.